The museum meets you outside.
Raise your phone on any lakefront, plaza, or side street — and a sculpture, a print, a whole show, anchored in AR. The map grows as collectors place works.
Three taps and a walk.
- 01
A collector places a work.
Any piece in their collection with a Level 2 twin can go on a POI. They pick a location, a duration, a fee. The studio takes a cut.
- 02
The map shows it.
Works are geolocated worldwide. Turn on notifications and you get a quiet ping when a work is within 200 metres of where you are.
- 03
You walk past and see it.
Open the camera, lift your phone, the work is anchored in AR. The full passport opens with one tap. Provenance, cote, authentication — all under the frame.
Ouchy.
The Ouchy promenade runs the first three POIs. Every walk past is measured — distance, dwell, taps. The rollout scales from what we learn here.
Open the pilot- Coming 2027
Zürich
Opens summer 2027 on the Limmat. Three POIs under negotiation.
- Coming 2027
Geneva
Late 2027. The Jet d'Eau, Plainpalais, and the Old Town.
- Waitlist
Paris
On the waitlist. The studios have asked; the city has not yet answered.
- Waitlist
New York
Brooklyn Promenade first. Manhattan only after we earn it.
- Waitlist
Tokyo
Omotesando would be the anchor. Murakami's studio is listening.
- Waitlist
London
South Bank between Tate Modern and the Globe. A natural pilot site.
- Waitlist
Berlin
Museum Island is too obvious. We're scouting Kreuzberg.
When a work lands near me.
One email when the museum opens in your city, or when a work is within walking distance. Never for anything else.